Search Engine Optimizer Job Profile & Description

Search Engine Optimizer Job Profile & Description

SEO is the activity of optimizing Web sites or specific pages to make them more search-engine-friendly, thus getting elevated positions in search results. This will improve the volume or quality of traffic to a web site or page from search engines’ search results. A search engine optimizer edits the contents related to a website and coding to increase its relevance to defined keywords and to remove barriers to the process of indexing activities of search engines.

Responsibilities and Duties

• Using web tools to track site traffic, rankings, and ultimately sales.
• Identifying and implementing strategies for increasing site traffic through organic search listings without being blacklisted
• Researching and resolving HTML code and content, link architecture and navigation issues
• Assisting in layout of web pages when required
• Continually monitoring organic search rankings to increase traffic and sales
• Analyzing website strategies and translating qualitative or anecdotal data into recommendations and tactics for revising the strategies
• Creating and reviewing regular sales reports for various online sites and promotions
• Researching keywords using Google, Overture, WordTracker and internal tools

Skills and specifications

• Excellent verbal and written communication skills
• Self-directed when confronted with support issues
• Ability to manage details, overall flexibility and efficient work habits

Education and Qualifications

• Excellent Internet and computer skills
• Knowledge of online marketing and search engine optimization
• Clear understanding of SEO, affiliate marketing and pay-per-click advertising
• Minimum college diploma in Information Science, Advertising, Business, Computer Science, Math, MIS, English, Journalism or Communications
• Proficient in the use of Internet Explorer and other browsers, Word, Outlook, Excel,
• Knowledge and experience with HTML and Excel